Our Technology
Using our long standing experience and combining our knowledge from successfully established media technology companies we developed a platform from scratch. The cornerstones of our technology are an API-first approach, scalable enterprise technologies and flexible optimization algorithms.
We are creating something new
Our belief is that media combined with innovative technologies will take digital marketing to a new level. This is the reason for our ongoing investment in media technology innovation. With more than 25 AdTech developers, we are developing a completely new platform.
We control digital channels more precisely than can be done manually and automatically make more and more media decisions. By enriching campaigns with vendor data, and the inclusion of early indicators, we achieve above-average results.
Our „Machine Room“
1
Connection of all Channels
- Scalable, automated connection of all channels and buying platforms
- Connection of client-owned systems
- Flexible integration of new buying platforms
- No system separation: Holistic management across all channels
2
Custom Algorithms
- Technology-based media optimisation using artificial intelligence
- Over 50 customised algorithms within the portfolio
- Adaptation and development of algorithms based on client-specific goals
- Transparent operation and transparency of the impact of the algorithms through Algorithm Manager
3
Scalable Big Data Structure
- Unification of vendor data from all channels
- Cross-channel optimization algorithms
- Integration of external client systems and data
- Enrichment with first party data
4
Maximum Transparency
- Unified and central database (“Single Source of Truth”)
- Access to vendor and aggregated data of the platform
- Transparent optimization algorithms
5
Platform Customizing
- Consideration of individual client requirements
- Client-specific metrics and reports
- Continuous development of the platform
6
Highest Data Protection Standards
- ePrivacy certified
- GDPR- & SOC compliant
- Data within the EU
We use scalable and stable enterprise technologies
Key Facts
20 bn+
Data Sets per month
10+
Years of Experience
25+
Developers
100%
Data Protection conform
Market Statements
“The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone. It will change the way people work, learn, travel, get health care, and communicate with each other. Entire industries will reorient around it. Businesses will distinguish themselves by how well they use it.”
Bill Gates
Entrepreneur
“There is nothing artificial about AI. It is made by humans, intended to behave by humans, and, ultimately, to impact humans’ lives and human society.”
Fei-Fei Li
Professor at the Standford Institute for Human Centered AI
“AI is a creative process between humans and machines. We need to actively shape the new system instead of waiting for others to do it for us. AI has a tremendous potential for development and will likely be able to make better decisions than us humans.”
Kristian Kersting
Professor for Artificial Intelligence and Machine Learning at the Department of Computer Science at the TU Darmstadt
“The idea is not that everyone has to become a computer scientist, but rather that we will need to learn how to collaborate with machines.”
Katharina Zweig
Professor of Computer Sciences at the TU Kaiserslautern
“Wherever patterns can be identified in large amounts of data, there are potentials for their analysis (…) AI will play a role in almost all areas of application and industries.”
Dr. Tina Klüwer
Head of K.I.E.Z, Member of the “Zukunftsrat” of the Federal Chancellor
“Deep Learning and AI can be integrated into many aspects of digital marketing and sales automation. The machines are not coming – they are already here.”
Niko Nelissen
blendr.io
“Artificial Intelligence, deep learning, machine learning — whatever you’re doing if you don’t understand it – learn it. Because otherwise you’re going to be a dinosaur within 3 years.”
Mark Cuban
Investor
“At this point in time, there are really no excuses for marketing teams to not embrace. It can fuel growth, automate daily practices, and help teams design strategies that are more successfull and lucrative across the board.”
Patrik Dholokiya
The 20 Media
